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By pull-down menu:

For this example run, we are using the  British_doctors.xlsx dataset, which is distributed with Explorer CE. To perform Poisson regression, in the Analysis pull-down menu, select Regression and then Poisson:
By workflow icon:
To select features for binary logistic regression, right-click on the yellow XPSelect icon, and click on Select features:
A popup window for feature selection will then appear (left, below):

Select py as the person-time feature, cases and the count feature, and all the binary features as predictors:
Click on Apply in the feature selection window, and then the following popup window with options will appear:
Select Evaluate rho at 0.1 intervals and then click on Apply, and the run will start.  When the run is complete, the following output icons will appear:
When using the workflow (icons) for a pipeline, you can run all the tasks in the current workflow by clicking on the green-colored button shown below:
Otherwise, to run a single task in the workflow, then right-click on the specific green run-icon, and select Run:
Click on Power evaluation icon, and you will see a list of deviance goodness-of-fit as a function of the power (rho) for the geometric mixture model.  A purely multiplicative model occurs when rho=1, whereas a pure additive model occurs when rho=1:
Looking at the output above, the lowest deviance value occurs at rho=0.55, which is approximately a geometric mixture model that's about half multiplicative and half additive.  The model deviance as a function of rho is shown below: